Bangkok Airways (PG) – Bangkok Airways Internet Reservation & Ticketing System (Next Generation) V1.0
Transforming Ticketing, Services, and Revenue Operations with an End-to-End Digital Platform.
Bangkok Airways Internet Reservation & Ticketing System
Digital Development Project: Enhancing Ticketing, Passenger Services, and Revenue Management via a Unified Digital Ecosystem.
Executive Summary
Why This Initiative Matters ?
In an industry where passengers have more choices than ever, disconnected digital systems pose a direct risk to airline revenue, customer experience, and long-term competitiveness.
To close this gap, the solution was designed to elevate the passenger experience while enabling airlines to compete and scale sustainably in the global aviation landscape.
Business Impact
This initiative delivers clear and measurable business impact, strengthening revenue performance, operational efficiency, and corporate brand positioning.
Faster Revenue Recognition
An end-to-end booking platform enables passengers to search and book flights instantly.
This accelerates sales closure, enables faster revenue recognition, and significantly reduces cycle time previously driven by manual processes and fragmented systems.
Enhanced Passenger Experience
Passengers can independently manage bookings, check in, and track flight status through a multilingual digital platform.
This reduces pressure on call centers while improving satisfaction across the entire customer journey.
Operational Efficiency Across Departments
A unified data platform minimizes duplicated work across Reservation, Ground Operations, and Customer Support teams.
It improves data accuracy and ensures seamless cross-functional coordination.
Real-Time Business Visibility
Executives gain real-time visibility into flight operations, booking performance, and financial metrics.
This enables faster, more informed, and strategically sound decision-making.
Business Challenges & Pain Points
Before the implementation of a centralized digital platform, airlines faced several critical business challenges.
Limited Capability to Serve Multinational and Multilingual Passengers
This directly impacted customer experience and weakened overall brand perception.
High Operational Burden on Customer Service Teams
Handling inquiries and booking modifications manually increased workload and drove up operating costs.
Lack of Real-Time Visibility into Revenue and Flight Status
Delayed access to accurate information resulted in slower and less effective business decision-making.
Data Migration Complexity and Associated Operational Risks
Transitioning from legacy systems posed risks to service continuity and operational stability.
Fragmented Ticketing and Passenger Data Across Multiple Channels
Disparate systems disrupted service consistency and limited end-to-end customer journey management.
Scope of Feature
Web Fare Management (Multi-Language Support)
Centralized management of fares and sales conditions, enabling effective revenue strategies and supporting international market expansion.
Passenger Management & Passenger Portal (Multi-Language Support)
A centralized hub for managing passenger travel information.
Enhances self-service capabilities while reducing the operational burden on customer service teams.
Fare Display & Online Booking (Multi-Language Support)
Clear and transparent presentation of flight and fare information.
Supports a seamless end-to-end online booking experience and improves conversion rates.
Web Check-In (Multi-Language Support)
Reduces congestion at airport counters.
Improves operational efficiency for Ground Operations teams.
E-Service Modules (Multi-Language Support)
Enables ancillary services to generate additional revenue streams.
Enhances the overall passenger travel experience.
Scope of Feature
Flight Information & Real-Time Status (Multi-Language Support)
Provides real-time flight information and travel status updates.
Builds passenger confidence and minimizes confusion throughout the journey.
Customer Support Integration
Integrates booking and passenger data with customer service systems.
Enables faster issue resolution with greater accuracy.
Financial Reports
Delivers financial and revenue reporting for strategic analysis.
Supports data-driven executive decision-making.
Data Migration Services
Ensures a secure and seamless transition from legacy systems to the new platform,
without disrupting service continuity.
Project Details
Clients: Bangkok Airways (PG)
Start Day: 2007
Tags: Marketing Services, Transportation & Mobility
Client Platform: Software
Tech stack : NET Framework 2.0, ASP.NET, C#.NET, Web Service, AJAX, Microsoft SQL Server, SABRE, FFP System, Bank Payment Gateways
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